Noting that Roger Burlingame’s Henry Ford (1957) is among the books maintained in Brian O’Nolan’s personal library at Boston College, this essay explores the enduring interest in Henry Ford evinced from O’Nolan’s novels and columns, from At Swim-Two-Birds to Slattery's Sago Saga. By comparing O'Nolan's response to Fordism to that expressed in Aldous Huxley's Brave New World, it is demonstrated how mass production and social engineering are inextricably linked in the imagination of the day.
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Keywords: Aldous Huxley, American dream, Mass Production, Social Engineering, Fordism
How to Cite:
McFeaters A. V., (2015) “Reassembling Ford: Time is Money in Brian O’Nolan’s Brave New Ireland”, The Parish Review: Journal of Flann O'Brien Studies 3(1). p.42-55. doi: https://doi.org/10.16995/pr.3119